Carmela Farias

Product Designer
Remote, EU.

About

Product Designer with 4+ years of experience creating intuitive, user-centered digital products across B2B SaaS, mobile apps, and internal tools.
Skilled in UX strategy, user research, interaction design, and building scalable design systems. Currently designing at Orca Scan, where I lead UX efforts for a barcode-driven SaaS platform. Experienced in full product cycles — from MVP definition to developer handoff — and thrive in remote, cross-functional teams.
Fluent in Figma, passionate about clarity and usability, and always working to align design with business outcomes.

Work

Orca Scan
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UX/UI Designer

Summary

Led UX/UI design initiatives for a barcode-driven SaaS platform, focusing on enhancing user experience and driving product growth through strategic design and research.

Highlights

Led comprehensive UX research and testing initiatives, optimizing user experience and significantly improving onboarding processes.

Increased user onboarding rates by 15%, from 45% to 60%, through data-driven design interventions and iterative improvements.

Designed intuitive UX flows and detailed diagrams, ensuring clarity and ease of user interaction across the platform.

Developed and delivered high-quality, user-friendly interfaces and prototypes using Figma, adhering to rigorous design standards.

Collaborated closely with cross-functional development teams to ensure seamless integration of design solutions and optimal product performance.

Demonstrated strong leadership in managing complex UX projects and guiding design initiatives from concept to implementation.

Effectively solved intricate design challenges, overcoming obstacles to deliver innovative and user-centered solutions.

Freelance
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UX/UI Designer

Summary

Provided end-to-end UX/UI design services for diverse digital products, consistently exceeding client expectations and driving significant improvements in user satisfaction and complaint reduction.

Highlights

Designed intuitive and engaging user interfaces for various digital products, resulting in a 90% increase in user satisfaction based on client feedback.

Applied robust research and analysis techniques to deliver functional and user-friendly designs, contributing to a 35% reduction in user complaints.

Developed responsive designs optimized for both mobile and web platforms, ensuring a consistent user experience across devices.

Consistently met and exceeded client expectations, leading to a 70% rate of client referrals and repeat business.

Proficiently utilized design tools including Adobe Creative Suite and Figma to create compelling visual designs and prototypes.

Singular Agency
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QA & Testing Leader

Summary

Led a QA and testing team, ensuring high product quality and user satisfaction through rigorous testing protocols and process optimization.

Highlights

Managed and mentored a team of QA testers, enhancing team efficiency by streamlining testing processes and workflows.

Conducted comprehensive functional and usability testing for mobile applications and websites, effectively identifying and resolving critical bugs and issues.

Collaborated strategically with development and design teams to elevate overall product quality and refine user experience.

Maintained exceptional attention to detail, consistently delivering high-quality, user-friendly products.

Singular Agency
|

UX/UI Designer

Summary

Designed and refined user interfaces for a fintech application, focusing on optimal user experience and engagement.

Highlights

Conducted in-depth user research to inform design decisions, ensuring an optimal and intuitive user experience.

Designed the complete architecture and user interface for a cryptocurrency wallet within a fintech application.

Collaborated extensively with developers and stakeholders to ensure seamless integration of design and functionality.

Iteratively tested and refined design solutions, significantly optimizing user engagement and retention.

Created wireframes, prototypes, and high-fidelity mockups using Figma to visualize and validate design concepts.

Stayed current with industry trends and best practices, driving continuous innovation within the application's design.

Digital House
|

UX Lecturer

Summary

Educated and mentored aspiring UX professionals through comprehensive design thinking workshops.

Highlights

Led over 30 Design Thinking workshops, guiding students through a structured process of researching, ideating, and prototyping user-centered solutions.

Increased student engagement and participation by 40-57% through the integration of hands-on activities and real-world examples.

Mentored more than 150 students, providing personalized feedback and coaching to significantly enhance their design thinking skills.

Achieved a 90% satisfaction rate from students, as measured by end-of-course surveys, reflecting high-quality instruction and impact.

Education

MeT

Bootcamp

UX/UI Design

Coderhouse

Certificate

UX/UI Design

Courses

Design Thinking

Heuristics

UI Principles

Product Testing

Prototyping

Universidad Nacional del Litoral

Bachelor

Industrial Design

Media Chicas

Certificate

Agile Methodologies

Languages

English

Fluent

Spanish

Native

Italian

Conversational

Skills

UX Research

User Interviews, Usability Testing, A/B Testing, Surveys, Personas, Journey Mapping, Heuristic Analysis, Competitive Analysis.

UI Design

Wireframing, Prototyping, High-Fidelity Mockups, Visual Design, Interaction Design, Responsive Design, Design Systems.

Design Thinking

Ideation, Problem Framing, Solutioning, Iteration, User-Centered Design.

Data-Driven Design

Analytics, Metrics, User Data Analysis, A/B Testing.

Leadership

Team Leadership, Project Management, Mentorship, Coaching, Stakeholder Management.

Collaboration

Cross-functional Teams, Agile Methodologies, Communication, Stakeholder Engagement.

Project Management

Agile, Scrum, Kanban, Project Planning.

Prototyping Tools

Figma, Adobe XD, Sketch.

Quality Assurance (QA)

Functional Testing, Usability Testing, Bug Reporting, Test Case Management.

Problem Solving

Critical Thinking, Root Cause Analysis, Strategic Planning, Obstacle Overcoming.

Product Design

Product Strategy, MVP Definition, Feature Prioritization, Product Lifecycle, Cross-functional Collaboration, Developer Handoff.

Projects

Problem Validation Class at Emprelatam
Problem Validation Class at Emprelatam

Summary

Delivered a specialized class on 'Problem Validation' to entrepreneurs and CEOs of startups across Latin America, focusing on deep problem understanding and solution iteration.

Crafting Compelling Case Studies Workshop at UX/UI Bootcamp - MeT
Crafting Compelling Case Studies Workshop at UX/UI Bootcamp - MeT

Summary

Conducted a workshop for the MeT (Mujeres en Tecnología) UX/UI bootcamp, empowering women in tech to create impactful case studies.